📢 Advertise · The Burnout Podcasts

Sponsor a batch of episodes, not a whole show forever.

We publish book-discussion podcasts — 102 shows across 13 categories, 1,100+ episodes, and a new episode every single day. Fantasy and BookTok sit alongside money, parenting, thrillers, romance, sleep and habits. Whichever of those your product is for, there is a shelf in here full of the people who read it.

102Shows
1,100+Episodes
13Categories
DailyNew inventory

Pick the audience, not the show.

Thirteen categories, and you buy into the one your product belongs to. A sleep brand never has to pay for a fantasy audience, and a book box never has to pay for a money one.

Focus, Habits & Discipline

18 shows

The largest block on the network. People rebuilding how they work, one system at a time.

A natural fit for: productivity and note-taking tools, planners, coffee, online courses See the shows →

Mindset & Manifesting

17 shows

Goal-setters, journal-keepers and the morning-routine crowd.

A natural fit for: journals and stationery, habit apps, candles, planners, wellness brands See the shows →

Love & Romance

8 shows

Romance readers who finish a book in a weekend and start the next one on Monday.

A natural fit for: dating apps, e-readers, book boxes, jewellery, gifting See the shows →

Anxiety, Trauma & Healing

10 shows

People actively working on something, usually with a book in hand.

A natural fit for: therapy platforms, journaling and meditation apps, insurance See the shows →

Burnout & Exhaustion

7 shows

People at the end of a long stretch who are finally doing something about it.

A natural fit for: rest and recovery brands, employee wellbeing, tea and coffee, travel See the shows →

Boundaries & Difficult People

5 shows

Workplace politics, family dynamics, and the conversations people rehearse for weeks.

A natural fit for: career services, HR and legal services, recruitment, business books See the shows →

Sleep, Body & Longevity

6 shows

The health-span audience — sleep, training, bloodwork, the long game.

A natural fit for: mattresses and bedding, wearables, supplements, sleep apps, gyms See the shows →

Money

6 shows

Earning it, keeping it, and unlearning what they were taught about it.

A natural fit for: fintech, brokerages and ISAs, budgeting apps, tax software, side-hustle tools See the shows →

Thrillers & Dark Academia

5 shows

Plot-driven readers who binge a series and come back for the next one.

A natural fit for: streaming services, audiobook subscriptions, book boxes, true-crime brands See the shows →

Fantasy & BookTok

8 shows

The fandom audience. They buy the special edition, the merch and the annotations.

A natural fit for: book boxes, e-readers, publishers, merch and print-on-demand, Kindle Unlimited See the shows →

People Skills

6 shows

Communication, persuasion and the awkward professional moment.

A natural fit for: language apps, networking and CRM tools, recruiters, business courses See the shows →

Family & Parenting

3 shows

Parents listening in the car, at bedtime, and at the end of a hard day.

A natural fit for: baby and kids brands, meal kits, family apps, toys, education See the shows →

Modern Classics

3 shows

Readers coming to the canon on purpose, usually students and returners.

A natural fit for: universities and course providers, bookshops, stationery, audiobook services See the shows →

Not sure which one fits? Tell us the product and we will tell you which categories we would actually put it in — including when the answer is none of them.

How long your ad runs.

The part most rate cards bury. Here it is in order, start to finish.

Day 0

You approve the copy

Send us the script or the finished audio. We read it back to you the way it will sound in the episode, and nothing goes out until you are happy.

Within a week

Your first episode goes live

The read is baked into the audio by hand — no dynamic insertion, no skipping it. We publish every day, so you are never waiting for a slot.

90 days

The campaign window

Ninety days from that first episode. Every episode in your batch stays published and keeps being downloaded for the whole of it — a podcast back catalogue does not stop working the day you stop paying.

Day 75

First refusal

We come to you before anyone else. Renew and you keep the slot and the episodes you are already in. Pass, and it opens up — and you are not billed again.

Or permanent

Leave it in for good

If you would rather the read never comes out, we leave it in the audio for the life of those episodes as a one-time placement. People find a three-year-old episode every day of the week, and your ad is still in it.

Simple pricing, per episode.

Every episode has three ad slots — pre-roll at the start, mid-roll in the middle, post-roll at the end. Pick how many you want. Every campaign runs 90 days.

🔗

Description only

$15 per episode

Your line and your tracked link in the episode description and show notes, on Apple Podcasts and YouTube. Nothing to record — send one line of text and it is live on the next episode.

  • Clickable, trackable link
  • The easiest way to test us
▶

One audio slot

$60 per episode

A host-read ad inside the episode itself. You choose where it sits.

  • Pre-roll — 30 sec, before the episode starts
  • or Mid-roll — 60 sec, inside the chapter
  • or Post-roll — 30 sec, at the end
  • Description link included free
✦

All three slots

$120 per episode · most sponsors

Beginning, middle and end of every episode you buy. The same listener hears you three times in one sitting, which is what makes a brand stick.

  • Three reads, every episode
  • Different script in each slot if you want
  • Description link included free
🌐

Something bigger

Let's talk

Buying a lot of episodes, a whole channel for a month, or a long-term deal? Those are priced individually and come in well under the rates above.

  • Volume pricing from 10 episodes
  • Category exclusivity available
Contact us for a quote →

How long does it run?

90 days from the day your first episode goes live. After that the slot opens up again and you get first refusal to renew at day 75. Want to stay in those episodes permanently instead? Add 40% and it never comes down. We sell 90-day flights because 80–90% of an episode's plays happen in its first 30 days — you are buying the window where the listening actually happens.

How buying actually works.

No deck, no pitch meeting. Five emails and you're live — or a phone call if you ask for one.

Tell us who you want to reach

Email us the product and the audience. We come back with the channels that fit, the episodes they would run in, and a price for the batch size you want.

Pick your batch

Campaigns are sold in batches of episodes — 1, 5, 10 or more — not “the show forever”. You know exactly what you're buying, and we never lock a show up for one sponsor.

Send copy, or let us write it

Send a script and we'll read it. Or send bullet points and we'll write it in the show's voice — which performs better. You approve before anything records.

We record and publish

Your read goes into the episode audio by hand. Copy is due 5 business days before the batch starts publishing. You get the episode list with dates.

You get a report, then decide

At the end of the flight we send the numbers the campaign actually did. Renew, change channels, or stop. No auto-renewal without you saying yes.

Campaigns run 90 days. Here's why — openly.

The standard flight: 90 days

Your ad goes into the episode audio and stays there for 90 days from the episode's publish date. After that, we re-upload the episode without it and the slot opens up again.

We're telling you this on the sales page rather than in small print, because it is the thing most sponsors want to understand first. Here's the honest maths: roughly 80–90% of a podcast episode's lifetime plays happen in its first 30 days. A 90-day flight captures effectively all of the audience that episode will ever have — you're not paying for a tail that doesn't exist. It is also the standard across the industry, so your media buyer will recognise it.

We email a renewal reminder at day 75. If you renew, the ad stays in and we add the new episodes published since. If you don't, it comes out on schedule and you are not billed again.

Want it permanent instead? We'll leave the read in the audio for the life of the episode, as a one-time premium on the batch price. Some sponsors prefer this for evergreen products — just ask for it when you request rates, and we'll quote both.

What we won't run.

Our listeners are here because something in their life isn't working. We're not handing that over to anyone who'll take advantage of it.

  • Anything promising a medical or mental-health outcome, including supplements with health claims
  • Gambling, betting, trading signals, crypto and get-rich-quick offers
  • Weight-loss products and body-image marketing
  • Anything aimed at under-18s
  • Software, apps and tools people actually use
  • Books, courses and education
  • Sleep, home, food and everyday consumer brands
  • Services with real pricing on a real website

Questions sponsors actually ask.

Why won't you just publish your download numbers?

Because one number across 102 shows would be misleading in both directions — it would undersell our biggest channels and oversell our newest ones. You'll get the real figures for the shows you're actually considering, in writing, before you commit.

Can I sponsor one specific show?

Yes. You can buy a single show, a channel, or a mix. If you tell us the audience instead of the show, we'll suggest where it fits best.

Can I get exclusivity in my category?

Yes, for a channel and a defined window. We won't sell category exclusivity across the whole network — that would mean turning down every other advertiser in a category, which we're not going to price honestly.

How long until my ad is live?

New episodes publish daily, so once copy is approved your read goes into the next available batch — usually within a week.

Do you do dynamic ad insertion?

No. Every read is baked into the episode audio by hand. That's slower for us, but it means your ad can't be stripped out by a podcast app, and it sounds like part of the show rather than an interruption.

Can we talk on the phone?

Yes, if you want to. Leave your number on the enquiry form and tick the callback box, and a person will ring you. We default to email because it puts the numbers, episode lists, prices and dates in writing where you can forward them internally — but we are not going to make you type if you would rather talk. We never cold-call anyone who did not ask us to.

What if the campaign doesn't perform?

Tell us before the flight ends. We'll move the remaining episodes to a different channel at no extra cost — we'd rather fix the placement than lose the relationship.

The terms, in plain English

  • Campaigns are sold per batch of episodes, never as a permanent claim on a show.
  • Standard flight is 90 days from each episode's publish date. We email a renewal reminder at day 75.
  • Nothing auto-renews. If you don't reply, the ad is removed and you are not charged again.
  • Permanent placement is available for a one-time premium — ask for it in writing and it will be on your invoice.
  • Ads are recorded into the episode audio. We can't change a live read without re-uploading the episode, so copy is final once it's approved.
  • Copy is due 5 business days before your batch starts publishing.
  • Payment up front by invoice. We'll tell you the exact episodes and dates before you pay.
  • We reserve the right to decline any advertiser, and to pull a campaign if the product turns out not to match what was described.
  • Sponsored content is disclosed to listeners as required by the FTC.

Tell us who you want to reach.

Send the product and the audience. You'll get the matching channels, the episodes your read would go into, and a price — inside one business day.

No deck, no CRM follow-up sequence, no cold calls. Just the numbers and a price — and a callback if you ask for one.

While you're here — the rest of it